The marketing process is a process of analyzing the opportunities in the market, selection of the target markets, and development of the marketing mix and management of the marketing efforts. But like i said, if you take time to study this film production checklist, you might get a tip or two that can potentially make your life easier. The darkroom photo lab film developing develop film by. It usually also includes determining a marketing strategy. Just because your last kids movie was a huge hit doesnt mean that audiences will come in droves to the next one. The aim of marketing in profitoriented organizations is to meet needs profitably. Movie marketing strategies for filmmakers and production. How you market your movie depends a lot on what your movie is. Marketing budgets tend to equal about half the production budget. We have curated a number of media plan templates and samples in this post that you may refer to if you need guides in making the particular media plan. So have a seat by craft services, grab yourself a snack, and take it all in. The big agencies working for the big films are so tired and burnt out that their approaches to marketing are so staid. Poster templates are cmyk print ready, one sheet 27 x 40. In marketing process, you need to decide which customers you will serve in your target.
With a film marketing plan you can now market directly to film audiences at the fraction of traditional hollywood marketing budgets. In this article, youll get a twelveweek movie marketing plan so you can maximize your. A key part of sorting out marketing candidates starts with asking the right interview questions. With help from the distributor, the local theater owner will publicize the motion picture before the opening of the movie at the theater. While there are no guarantees that your movie will become the next viral, breakout hit, doing something is better than letting your movie collect dust. Marketing a film when a new film is made, it has to be advertised like any other new product, to let people know it exists and to encourage them to go to the cinema to see it. Introduction to marketingmanagement definition according to philip kotler, marketing management is the process of planning and executing the conception, pricing and promotion and distribution of goods, services and ideas to create exchanges with target groups that satisfy customer and organizational. The first step in your movie marketing process involves setting realistic goals about your project. Sometimes the success or failure of a movie is all about how its sold to audiences.
We hope this post shed some light on the key parts of the pre production planning process. The digital age is in full effect, and while the methods of marketing your film. A wellorganized email marketing campaign can produce a large amount of warm leads for your business. So, with a little help from work experience and internships, how do you become a marketing and pr assistant in the film industry. How to create a movie marketing plan without going crazy.
Find all the books, read about the author, and more. A media plan can be a part of a marketing plan or it can also be a specialized plan to be implemented for a specific business activity. It starts with a workshop, a brainstorming session if you wish, and might very well be the most important part of your video campaign. If youre b2b, you may wish to tie your offer to the stage of the buying process youre targeting. Service dominant logic, sustainability, ethics and social responsibility, global coverage, and metrics. Strong understanding of the creative process for various marketing assets. In fact, at its peak, kodak captured 90% of the us film market and was one of the worlds most valuable brands. Our team is a high level film marketing agency with experience in every aspect of marketing films. Publicity is generally handled by the distributor and. At the end of the film the family finally eats a snack together as they realize that in tough times, they can always count on each other. This 12 week movie marketing plan will help you sketch out a way to promote your film. Sometimes called the press junket or film junket, film promotion generally includes press releases, advertising campaigns, merchandising, franchising, media and interviews with the key people involved with the making of the film, like actors. Obviously some steps will be more challenging than other steps.
You will learn how to increase your fan base, create a buzz online and get media exposure. Here are the steps in how to identify, engage and build your audience. Principles of marketing teaches the experience and process of actually doing marketing not just the vocabulary. Below we outline the process of planning, preparing, launching and. Mediation skills are valuable in the film industry, as they can help your team form relationships and develop creative solutions when conflicts arise. It also identifies the various stages in the marketing process.
The entire ebook is available to download for free on our website. The ultimate marketing campaign plan template qlutch. Here are 15 of the craziest marketing schemes that produced results. The complete independent movie marketing handbook bosko, mark steven, gore, chris on. Movie making manualfilm marketing wikibooks, open books. It carries five dominant themes throughout in order to expose students to marketing in todays environment. We will further promote the film through several events, including a surf competition to be held in ocean beach, san diego, one of the key locations of the film. All of these templates enable you to note down all the crucial things and tasks along with the details like how much money will be required, what is the actual amount available, and how much extra would. Lily talks us through some of the history and methods of marketing a film. Every film is its own standalone product with its own potential market segment. Creating the most compelling trailers is the first step in our process, and its something were exceptionally good at.
Be sure to watch the replay of the live broadcast by clicking the link above. Companies must therefore first define which needsand whose needsthey can satisfy. There are so many advantages to producing films in the digital age. Although we are always talking about film distribution also, marketing is an essential part of this process, the marketing strategy is what will define the movie and people will look for, will want to know more about it and would like to see the film wherever it is present. Film promotion is the practice of promotion specifically in the film industry, and usually occurs in coordination with the process of film distribution. We know how to create amazing movie trailers that reach out to audiences and make an emotional connection with them. Movie marketing in the connected world an ebook filled with case studies and. This question was originally answered on quora by adi shankar. Film marketing is crucial in targeting an audience to come see your film. However, new strategies using the current social media can be. Marketing process is the method of evaluating openings, choosing the proposed customer, addressing the consumer needs and wants, describing the price, product, place and promotion and addressing the marketing campaign. Most movies today are using social media to expand their movie marketing campaigns.
The film director will also be expected to work closely with videographers. These are the steps of the film distribution process. Problems associated with movie marketing howstuffworks. Kodak failed by asking the wrong marketing question. Running a simultaneous inbound and outbound strategy can work wonders for your lead generation as long as youre marketing your services to other. Film distribution is the commercial process that makes a feature film available to the general public. Social media marketing in the film industry a senior project presented to.
Movie marketing international film marketing company in. How has movie marketing and distribution evolved over time. In the film, the fully set dinner table with no one sitting at it is an icon that represents the distanced family. A practical guide to marketing strategies for independent films 1st edition.
Download our marketing campaign planning excel workbook if youd like help with the calculations. Film promotion is the practice of promotion specifically in the film industry, and usually occurs in coordination with the process of film. The trickiest part of movie marketing is that every movie is different. As filmmakers, we work hard and put a lot of energy into developing, shooting and completing our projects. Mia now runs birds eye view film are a film agency and film agitator marketing films by women to audiences to effect industry change. Film marketing is a process that is specific to the movie industry. Like all businesses promotion of movies is an integral part of any new release because of the extremely high financial risks that are inherent in the process.
This case study shows how mcdonalds continually aims to build its brand by listening to its customers. Marketing influencer by profession and creative writer by passion dmrahul is involved in branding. Purpose and process of movie marketing film studies essay. The three steps of the planning phase of the strategic marketing process are. From recruiting to interviewing to onboarding, getting the right people onto the right spots in your marketing department is a long process. This plan provides grassroots strategies you can implement over a 12 week period. Definition and steps involved in the marketing process. All categories, video editing, video production, motion graphics, free downloads. Elliot is the founder of raindance film festival 1993 and the british independent film awards 1998. Download 300mb new movie online downloadhub procase study. If you want to work in the uk film industry in marketing and pr, understanding the junior roles will give you the best chance to apply for the job and start your career. The advertising of a film is known as film promotion or film marketing and the people who are responsible for this are the distribution company, socalled. After all, what is the point of making a film if no one.